Semiotics/  Ethnographics / Geotargeting

The Right Tool for the Job…

VMG uses these sciences to pay attention to how ‘word of mouth’ about your product is spreading virally (on line). They are the cutting edge, new millennium sciences of viral marketing.  Properly utilized, you can learn who is saying what about your company, products, and services.  What triggers them to purchase (or not to.) How competitors are positioning themselves in your market.  And what you need to do use this information to make progress towards your marketing objectives.

Customer Research

Look Before You Leap…

Knowing your customers… who they are, where they live, why they buy, why they don’t… as well as what they’re saying (on line and to each other) about your company and its products…. is a vital first step in developing a coherent marketing plan.

VMG can complete this important step. Using new millennium tools we can help you gain superior consumer insight. This is where brand building should start.

Forty percent of all search activity on line is related to someone seeing an ad, article, news story, etc… and wanting to learn more about a product.  We can help you listen in on thousands of conversations ‘on line’ relevant to your customer research.