Situation
A highly successful entrepreneur, Matt Morris, had been a ‘top earner’ in two direct sales organizations when he formed Success University.  Success University is the first and only ‘on line’ University of its kind.

Objective
Achieve leadership in a new category (on-line personal development).

Solution
Create a direct response style web site that was ‘duplicatable’ by every student that enrolled in the University.  (Students are able to earn commissions and overrides by referring other students.)  Write copy so compelling there is no need for any ‘selling’ outside of the web site itself.

Result
In its first month of operation, Success University was the most visited web site in the personal development arena (surpassing industry giant Nightingale Conant.) Over one thousand students enrolled in the University in its first thirty days of operation – well in excess of anticipated enrollment.

See Why Our Copy Generated Such A Great Response
Click here to view our copy for Success University