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| CASE STUDIES LDSWA |
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LDSWA
LDSWA is a great example of a ‘new millennium’ company… creating a social network for a specific community (women that are members of the Mormon church.) Immensely successful from the start, LDSWA has multiple profit centers… - On Line Store - Advertising (through their online magazine, the Latter Day Woman) - Products offered through a network marketing approach Their creative vision is to form a community and then offer products that are relevant to that community… VMG assisted in helping to create the overall brand identity and marketing strategy. Working closely with the company’s founders, we determined the overall brand message and brand promise that would appeal to potential members of this community. This lead to the development of a strategy and marketing plan. This process helped to identify the ‘deliverables’ of a web site (including an online, automated shopping cart), an on line magazine, and a fully functional social network associated with the web site. The look and feel of all of these tools tied in to the original branding elements determined at the outset. |
Consequently, based on the consistency of the brand message and brand promise, within a few months after launching the initial sites, LDSWA numbers their members in the thousands. Advertising revenue covered the costs of the online magazine by its second issue, and will likely create a profit by the third issue.
VMG was instrumental in all elements of creating and implementing the marketing tools to create an immediate ‘success story’: - Web Site Development (LDSWA.com) - Creation of a Social Networking Site (The Ladies Room) - Shopping Cart - On Line Magazine (Latter Day Woman) - Development of Brand Identity, Message, and Promise - Strategic Direction / Marketing Plan |