THE AMERICAN FOUNDATION

The American Foundation is dedicated to innovations in charitable giving. They provide “upper middle class” individuals on opportunity to participate in the significant tax benefits of charitable giving. These benefits are traditionally enjoyed only by the very wealthy, as the complexities and costs of structured charitable planning are significant. The American Foundation has created a suite of professional services that dramatically reduces the expense and ongoing organizational requirements of planned giving. At the same time, they allow their donor clients an opportunity to support their favorite charities, and a superior asset management solution for completed gifts. The Family Foundations’ services are so innovative that many are ‘patent pending.’

The American Foundation asked Virtual Marketing Group to help them meet their growth objectives through stronger branding of all of their ‘media.’ VMG responded with an overhaul of corporate identification, including a new logo. The new ‘look and feel’ was extended in to two new brochures (one for the American Foundation and one for a state based Financial Services Cooperative.) The new corporate identification will be extended in to all media – website, professional communications, and public relations activities.